Nexo inks 4-year F1 sponsorship with Audi Revolut team
Nexo becomes Audi Revolut F1 Team sponsor in 4-year deal
The Audi Revolut F1 Team announced Friday a multi-year partnership with crypto lender Nexo, naming the company its official digital asset partner as Audi enters Formula 1 racing this year.
The agreement is described as a four-year global sponsorship deal, positioning Nexo alongside Audi’s newly formed F1 effort under the Audi Revolut F1 Team banner.
The partnership is notable because it marks Audi’s first official digital asset partner tied to its Formula 1 entry, signaling a formal link between a major automotive brand’s top-tier motorsport program and a crypto-focused financial services firm.
Crypto sponsorships have become a recurring feature in global sports, including motorsport, as digital asset companies seek mainstream visibility. In this case, the announcement highlights how crypto lenders and other digital asset businesses continue to pursue brand partnerships even as the sector faces ongoing scrutiny and evolving expectations around credibility and compliance.
