Revolut Sets Latin America Expansion Plan
Revolut is preparing to invest at least $1 billion across five Latin American markets over several years, placing Brazil, Mexico, Colombia, Peru and Argentina at the center of its next expansion phase.
The British financial firm has also set an ambitious customer-acquisition benchmark for the region, although reporting differs on whether that target applies to Latin America alone or to Latin America together with the United States.
What happened
Bitcoin.com News reported on Sunday that Revolut expects one in every four customers acquired in 2027, or 25% of its new users that year, to come from Latin America. The outlet said the company is ready to invest at least a billion dollars in coming years to support growth in Brazil, Mexico, Colombia, Peru and Argentina.
Bloomberg Linea reported on Thursday that the minimum $1 billion commitment is intended for those five countries and is to be deployed over several years, rather than solely during 2027. Its report described Brazil as Revolut’s largest expansion market.
The two reports differ on the geographic scope of Revolut’s 2027 customer target. Bitcoin.com News characterized the goal as Latin America contributing one in four new customers. Bloomberg Linea said one in four new clients in 2027 would come from Latin America and the United States combined. The available reports do not resolve that difference.
Mexico is already an operating market for the company. According to Bloomberg Linea, Revolut launched its Mexican operation early in 2026 with a banking license and reached 1 million customers in eight months.
Argentina is at a different stage. Bloomberg Linea reported that Revolut completed the transfer of control of Banco Cetelem, which it bought from BNP Paribas, after approval by the Banco Central de la Republica Argentina in September. The bank is to be renamed Revolut Bank Argentina, with a launch expected next year, more toward the second half, according to the outlet.
Why it matters
The announced commitment makes Latin America a measurable part of Revolut’s stated customer-growth strategy rather than a collection of individual market entries. The company has named five markets for investment, and it has placed a specific 2027 customer mix target around its expansion effort.
The plan is also centered on regulated local operations. In Mexico, Bloomberg Linea tied the early-2026 launch to a banking license. In Argentina, the reported transfer of Banco Cetelem’s control gives Revolut a path toward an operation to be called Revolut Bank Argentina. These steps illustrate the importance of licenses and local banking structures in the company’s approach.
Revolut’s scale is also part of the context for the investment announcement. Bloomberg Linea reported that the company completed a secondary share sale that valued it at $115 billion, 53% above its November 2025 round valuation. However, Revolut’s January announcement concerning Peru cited a $75 billion valuation. The available materials do not explain the difference between those figures.
Background and context
Revolut is pursuing a license-first approach across Latin America, seeking locally regulated banks rather than treating the region as a single market. Executives have described four conditions behind the regional focus: open regulators, a young and large population, openness to digital services, and links to markets where the company already operates.
Peru is the fifth Latin American country, after Brazil, Mexico, Colombia and Argentina, where Revolut has applied for a full banking licence, according to Revolut’s January announcement. The company also said it appointed Julien Labrot as chief executive of Revolut Peru.
Brazil has been described as Revolut’s largest expansion market. The company launched there in 2023 with about 120 staff in a regulated financial institution and about 140 employees in a technology company. Its payments team built integrations that are now reused in the United States, Mexico, Colombia, Peru and Argentina.
That operational setup provides context for the broader regional investment plan. The five named markets encompass countries where Revolut has already launched, applied for a full banking licence, or advanced a local-bank structure. The $1 billion commitment, as described by Bloomberg Linea, is not limited to a single year.
What to watch
A central question is how Revolut defines its 2027 customer-acquisition target. Future company disclosures may clarify whether the one-in-four figure applies exclusively to Latin America, as reported by Bitcoin.com News, or to Latin America and the United States together, as reported by Bloomberg Linea.
It will also be important to follow how the minimum $1 billion is allocated among Brazil, Mexico, Colombia, Peru and Argentina, since the reports identify the countries but do not provide a market-by-market breakdown.
Further developments in Peru’s full banking licence application and the planned Revolut Bank Argentina launch would show how the company’s license-first model is progressing across the region. The timing and details of those steps remain open.
