Betting Opens: Will Coinbase, Robinhood, Marathon Hit Targets?

Traders will soon be able to bet on whether Coinbase, Robinhood and Marathon will hit their targets

U.S. investors will soon be able to trade binary options tied to a handful of publicly traded companies, including Coinbase, Robinhood and Marathon, according to an Oct. 16, 2026 entry in CoinDesk’s Crypto Daybook Americas newsletter.

The products are framed as a way to trade outcomes linked to specific targets or milestones rather than simply taking directional exposure through the underlying stocks. In practical terms, that means market participants can express a view on whether a company will meet a defined objective, with the contract’s payoff determined by whether that outcome occurs.

The development adds a new layer to how investors can trade crypto-adjacent public companies. Coinbase, Robinhood and Marathon are already closely watched as proxies for activity in crypto markets, retail trading and bitcoin mining, respectively. A binary structure can concentrate that attention onto explicit, time-bound questions.

CoinDesk’s newsletter also highlighted a broader trend: prediction-style markets that make corporate outcomes and competitive narratives directly tradeable. The framing has shown up in markets that present “Robinhood vs. Coinbase” as a question participants can take a position on, reflecting heightened engagement around how each platform is evolving.

Separately, the material referenced Robinhood’s continued expansion of derivatives and app-based trading tools. It noted that Robinhood plans to charge 0.01% per trade on certain contracts through the end of 2026, and that gains and losses for those contracts will be updated every 15 minutes. Features cited include the ability to place trades in-app and view stop-loss, take-profit, and margin call information, along with notifications for impending margin calls.

For market structure, the significance is that structured, outcome-based contracts can shift some price discovery away from broad equity exposure toward narrower questions about execution. It also underscores the continuing convergence of crypto market design—where derivatives and prediction-style instruments are common—with regulated U.S. products tied to traditional publicly listed firms.